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Automotive Electronics & Locksmith

CityTech

Referral-only to inbound service requests the day after launch, plus 200 fleet prospects to work systematically instead of one at a time.

ICP ResearchProspect ListsCold EmailContent Strategy
THE CHALLENGE

CityTech does automotive electronics and locksmith work in Alexandria and across the Northern Virginia, Maryland, and DC metro. Almost all of it came from referrals. Nothing came in from search, because there was nothing to find and nowhere to send a request. Fleet accounts are the best-margin work and the most repeatable, and those were the hardest to find and the hardest to reach one at a time.

GOALS
  • Capture demand from search instead of waiting on the next referral.
  • Get every request in front of the owner fast enough to win the job.
  • Reach fleet accounts systematically instead of one at a time.
WHAT WE BUILT
  • Filed a Google Business Profile so the company shows up when someone in the metro searches for the work it does. It is verified and live.
  • Shipped a fleet page on citytechva.com aimed at the accounts worth the most per year.
  • Put two request forms live — one general service request, one fleet-specific. Both route straight to the owner's email, so a request gets answered while the customer is still deciding.
  • Built a list of about 200 fleet prospects CityTech had never talked to, most of which could not have been found by hand.
  • Wrote three tailored cold email versions for every prospect and loaded them into a CRM so the owner can send without writing anything from scratch.
RESULTS
  • Service requests started coming in the day after launch.
  • The first ones came from local dealerships — Avis, Zipcar, and Michael and Sons — sending over work their own shops could not handle.
  • Every request lands in the owner's email, so follow-up happens the same day.
  • The fleet list of about 200 prospects now exists and is loaded in a CRM, ready to work. Three months ago it did not.
  • The cold email sequence is built and sending. Reply numbers are not in yet.

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